Makes it easy for your customers to remember your address ! Indicates you are a serious Internet player ! Helps brand your image ! Many search engines refuse to list pages from free sites ! Some search engines will only index the first page of a domain site ! Allows you to use your domain name and virtual e-mail addresses on your business cards and letterhead ! Lets you change your current e-mail provider and still keep the same e-mail address ! Protects your Internet advertising investment from failure of your Internet Service Provider! Easy new