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Search Engine Optimization FAQ
- Analyzing your competition
What should I analyze?
Same page? - Do you and the search engine see the same page? There are
some techniques that will make a search engine index and rank a different
page. Here's how to spot this:
Look at the title - Is it the same as it appears in the results?
 Why
was the page ranked high? - If you can't figure out why a page ranks
high, consider the possibility of it being a different page.
Use Google - Take advantage of Google's cache feature, which stores
the page indexed by their spider. Look to see if it's the same as the
page you see.
Is it a doorway page ? - Is it a page with few images that has a link?
Does it look like it doesn't belong to the rest of the site? This may
be a specially optimized doorway page, which focuses on the requirements
for a specific engine and has a link to the site
HTML code - Analyze for all the elements you have learned about, including:
HTML title, meta tags, ALT tags, keyword frequency and weight. See how
many characters each one of the elements has, how keywords are placed
in relationship to each other, etc
- How do search engines work?
Search engines help people find relevant information on the Internet.
Major search engines have huge databases of web sites that surfers can
search by typing in some text.
Search engines send out spiders or robots, which follow links from
web sites and index all pages they come across.
Each search engine has its own formula for indexing pages; some index
the whole site, while others index only the main page.
Search engines decide the amount of weight that will be placed on
various factors that influence results
- Is Frame Search Engine Friendly?
Frames make your life more difficult, so why use them? If you can avoid
using frames, do so. This will save you a lot of headache. You won't
have to worry about search engines being unable to index your site.
If you do use frames... - If you do decide to use frames, you will need
to make an extra effort to be indexed by search engines. Most search
engines don't index content in frames
- Search Engine Ranking factors
Every search engine has its own algorithm - a formula for indexing and
scoring web sites. Search engines attempt to give their visitors most
relevant results by constantly improving their formulas. They analyze
page elements and other factors to determine what combination is best
for most appropriate results. Search engines form partnerships and buy
technologies to improve their algorithms. They combine many factors
with a different weight placed on each one.
- What search engines don't like
Search engines now know of the following techniques and define it as
"spam". Currently, sites that use invisible text are banned from most
of the major search engines.
- Meta refresh tags
- Invisible text and overuse of tiny text
- Irrelevant keywords in the title and meta tags
- Excessive repetition of keywords
- Overuse of mirror sites (same sites that point to different URLs)
- Submitting too many pages in one day
- Identical or nearly identical pages
- Submitting to an inappropriate category (for directories)
- Title Tag
HTML Title describes the contents of your web page in one sentence.
This title is most likely to appear in search engines' results and in
bookmarks. It is also the first thing that a spider sees on your page.
Therefore, the title has dual importance since it will be seen by both
people and search engines.
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