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Professional Search Engine Submission Firm
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Professional Search Engine Submission FAQ
- How do search engines work?
Search engines help people find relevant information on the Internet.
Major search engines have huge databases of web sites that surfers can
search by typing in some text. Search engines send out spiders or robots,
which  follow
links from web sites and index all pages they come across. Each search
engine has its own formula for indexing pages; some index the whole
site, while others index only the main page. Search engines decide the
amount of weight that will be placed on various factors that influence
results. Some want link popularity to be the most important criterion,
while others prefer meta tags. Search engines use a combination of factors
to devise their formulas
- What search engines don't like
- Meta refresh tags
- Invisible text and overuse of tiny text
- Irrelevant keywords in the title and meta tags
- Excessive repetition of keywords
- Overuse of mirror sites (same sites that point to different URLs)
- Submitting too many pages in one day
- Identical or nearly identical pages
- Submitting to an inappropriate category (for directories)
- Link Popularity
Link popularity is much more than a number of links that point to a
site. Search engines have been able to come up with sophisticated formulas
that go beyond numbers. Link popularity and the quality of links, are
currently determined by the following three factors
Number of Links - The more, the better. Although
having several irrelevant links is not as effective as relevant ones,
it's better than nothing. Inktomi, a provider of search results to engines
like Hotbot, still values the number of links more than anything else.
Relevance - Search engines want links from
pages that are relevant to your site. This can include your competition,
supplier, or anyone else in the same category.
Google measures relevance through its Page Rank formula, along with
other engines such as Hotbot and Altavista. This lets people, rather
than meta tags, determine how high a page ranks. If a similar site links
to you, they probably found your content to be interesting.
Link text - This refers to text used in a
link, the text that people will click. For example:
SearchEngines.com or Search engine guide or Click here all link to the
same place, but use different text. Obviously, the use of keywords in
the description of a link is beneficial.
- Search Engine Ranking factors
Every search engine has its own algorithm - a formula for indexing and
scoring web sites. Search engines attempt to give their visitors most
relevant results by constantly improving their formulas. They analyze
page elements and other factors to determine what combination is best
for most appropriate results.Search engines form partnerships and buy
technologies to improve their algorithms. They combine many factors
with a different weight placed on each one.
- Final Checklist
You've been hard at work optimizing your pages. You learned all there
is to know about search engine ranking formulas.
Use this checklist to see if all of your pages are optimized:
Checklist for optimization
HTML Title - Your title contains properly placed keywords - Meta tags
Use the meta description and keyword tags on every page
Keyword prominence, density, proximity, frequency
Few of the most important elements
Keywords in the URL or file names - Name your files with keywords
Alt tags - Search engines don't index images - Link popularity
Most search engines use it as a factor - Themes
One of the latest technologies that search engines use - Design
Your site should be fast, pleasant, clean and easy to navigate - No
spam or frames
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